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Penulis |
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Fiki Rizqiana; Tri Indra Wijaksana |
Karya Ilmiah |
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Penerbit |
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Insearch, Universitas Informatika dan Bisnis Indonesia |
Tahun Terbit |
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2017 |
Volume |
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16 |
ISSN |
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2085-7993 |
Halaman |
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Kata Kunci |
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WebQual, IPA, Mann-Whitney, Travel Agencies |
Abstrak |
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Development of technology is rapidly and significant. One of tecnology that developes fastly is internet. This opportunity used by companies to start up business Online Travel Agencies (OTA) like Traveloka and Tiket.com. The purpose of this study is to know Traveloka’s and Tiket.com’s website quality, to know Traveloka’s and Tiket.com’s website quality using Webqual 4.0 and Importance Performance Analysis, and to know whether there is difference between Traveloka’s website and Tiket.com website. This study doesnt have variables so writer uses webqual’s criterias which consists of three dimensions, Usability, Information Quality, and Service Interaction. This study is a quantitative using descriptive method to define each quality of website. The measurement for this study is questionaire which is shared to 200 respondents with Traveloka’s and Tiket.com website’s user in Bandung City. Data analysis technique which is used in this study is Mann-Whitney Test. The result is Traveloka’s website with score 78,1% and Tiket’s 73,4% are in good. There is difference between three dimensions of webqual and there is difference on Traveloka’s website and Tiket.com’s website. Traveloka is excellent from the whole dimensions usability, information quality, and service interaction.
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Inti Sari |
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Development of technology is rapidly and significant. One of tecnology that developes fastly is internet. This opportunity used by companies to start up business Online Travel Agencies (OTA) like Traveloka and Tiket.com. The purpose of this study is to know Traveloka’s and Tiket.com’s website quality, to know Traveloka’s and Tiket.com’s website quality using Webqual 4.0 and Importance Performance Analysis, and to know whether there is difference between Traveloka’s website and Tiket.com website. This study doesnt have variables so writer uses webqual’s criterias which consists of three dimensions, Usability, Information Quality, and Service Interaction. This study is a quantitative using descriptive method to define each quality of website. The measurement for this study is questionaire which is shared to 200 respondents with Traveloka’s and Tiket.com website’s user in Bandung City. Data analysis technique which is used in this study is Mann-Whitney Test. The result is Traveloka’s website with score 78,1% and Tiket’s 73,4% are in good. There is difference between three dimensions of webqual and there is difference on Traveloka’s website and Tiket.com’s website. Traveloka is excellent from the whole dimensions usability, information quality, and service interaction.
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